Purpose of Position

As a Corporate Director reporting directly to the Chief Revenue Officer (CRO), you will lead our corporate marketing efforts at IEM. This pivotal role involves managing a corporate marketing team, setting campaign goals and timelines, developing and enhancing corporate market strategies, and utilizing creative PR strategies to build strong relationships with stakeholders and media.

Essential Functions: 

  •  Lead and manage a corporate marketing team, setting clear goals and timelines for campaigns and individual team members.
  • Develop, evolve, and improve the corporate market strategy and campaigns to align with business objectives.
  • Utilize creative PR strategies to build and nurture relationships with stakeholders and media outlets.
  • Manage the budget for the marketing department, forecasting upcoming budgets and ensuring efficient allocation of resources.
  • Oversee both external and internal marketing campaigns to maximize impact and reach.
  • Maintain responsibility for ensuring internal and external marketing is published on a regular interval, is planned in advance and clearly defined calendar release dates are kept 
  • Manage team members across multiple physical and remote locations across North America, ensuring cohesion and effective collaboration. 
  • Attend executive staff meetings to gain insights into internal business operations and inform external marketing strategies accordingly.
  • Interact and coordinate with other departments (Human Resources, Training & Development, EH&S, etc.) to ensure corporate communications (both internal and external) capture the messaging of the business
  • Evaluate and manage initiatives with outside marketing consulting firms as necessary to enhance marketing efforts.
  • Develop long term plan for the structure of the marketing team, define roles of current team members, develop and define roles for future team members
  • Evaluate potential candidates and hire for roles developed as part of marketing team expansion.


  • Communication proficiency
  • Strategic thinking
  • Team leadership
  • Budget management
  • Creative problem-solving

 Education and Experience: 

  • Bachelor's degree in Marketing or related field
  • 7+ years of experience in corporate marketing
  • Experience managing marketing teams and budgets
  • Strong PR and relationship-building skills
  • Proficiency in marketing analytics and strategy development